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Your Rare Coin Portfolio Makeover: Turning Regrets into Profits

By Jon Swyers

In developing our ASI Rare Coin Program (RCP), we discovered that many of you have already dabbled in 'rare coins' with disappointing results. After listening to your needs, we decided to create a makeover service to transform your underperforming portfolios, many of them a 'thorn in your side,' into a solid rare coin portfolio designed to meet your original goals.

You can learn exactly how our RCP works in my article, You Can Turn a Loss into a Gain with One Phone Call. While we at ASI are happy to sell your coins for you even if you do not want to rebuild your portfolio, we have discovered that our clients who do opt to replace their rare coins with truly rare coins, hand-selected by our outstanding expert, Douglas Winter, get back on the right track immediately.

We encourage you to become part of the growing community who are protecting their portfolios with rare coins.PCGS3000Chart

The Knight Frank Rare Coin Index has seen an average gain of 11% annually over the past 40 years. Rare coins have outperformed the stock market over that time. In the last 10 years, outside of classic cars, it is the top earning collectible asset class. Unlike cars, you don't have to build a new garage to store them, and they are much more affordable to new investors.

Rare coins have been a consistent performer and have shown over a 225% increase in the past decade. The Professional Coin Grading Service (PCGS) statistics clearly demonstrate this trend.

Because our Rare Coin Program is individually designed for you, it may be difficult for you to envision how you would transform your ailing portfolio into a money maker. So, as a way of illustration, and with the permission of one of our RCP clients, we can show you a real life example of what happened when we were given the leeway to makeover a portfolio.

This is an actual list of the 12 coins held by our client when he contacted one of our Preferred Client Relations representatives:

We sourced this collection out to some of the top suppliers in the country to get the highest quote we could possibly offer our client given his substantial loss. This is the best case scenario on his buyback, because what is even more troubling is the company they bought the coins from would only buy one of the coins back!

CoinQuantity and Purchase PriceTotal Highest Quoted Offer
2011 $1 1-ounce silver Eagle NGC –MS70 Early Release10 coins at $129 ea.$1,290$30 ea. - total of $300
2011 1-ounce silver Panda PCGS MS70 1st strike20 coins at $129 ea.$2,580$30 ea. - total of $600
2011 silver Panda 1-ounce silver Panda PCGS MS70, 1st strike20 coins at $199.75 ea.$3,995$30 ea. - total of $600
1852-C $1 Liberty NGC MS611 coin at $ 8,000$8,000$3,150
1987 Krugerrand and GRC Mintmark Set (4 Coins, 1.85 ounces of gold) NGC$7,995 (set)+ $29.95 S/H$8,024.95$2,340
1990 1/10-ounce Gold Penny Black NGC PR702 coins at $990 ea. + $19.95 S/H$1,009.95$125 ea. - total of $250
2012 1/10-ounce gold Panda MS70 First Strike PCGS1 coin at $595 +S/H $19.95$614.95$130
2012 $50 1-ounce gold Eagle NGC MS69 First Release1 coin at $2,199 +S/H $29.95$2,228.95$1,290
1914 $5/$10 Royal Canadian gold PCGS MS631 coin at $5,995 +S/H $29.95$6,024.95$960 for the set
2013 ½-ounce gold Discover AUS FS NGC PF701 coin at $6,950 +S/H$6,979.95$630
2003 $5 gold Eagle PCGS PR70DC MOY1 coin at $1,195 +S/H $29.95$1,224.95$140
2013 Panda Prestige Set First Strike MS69 (5 Coin set, 1.9 ounces of gold)1 set at $13,900 +S/H $29.95$13,929.95$2,410


As you can see our client lost a ton of money on these coins. For an initial investment of $55,903.60, this client currently has a value of $12,800. That's a loss of more than 75%!

This is not a case of "the market went down" or "you need to give the investment more time." I know how you are feeling after reading about that type of loss and I don't blame you, but I had to tell him! However, there is better news ahead.

Why did the portfolio do so badly?

In a few cases like the 1852-C $1 Liberty, he just overpaid and was not savvy. But in most of the cases, as with all the first strikes, he was confused by what a true rarity is and what is merely marketed in limited editions to seem rare. For a full discussion of the tricks of the trade that you must shun and why many of us mistake limited minting for true rarity, read my article Rare Coin Myths That Lose You Money.

Meet Douglas Winter

Before we go any further, I want to introduce you to our rare coin expert, Douglas Winter. Doug is considered the leading expert on pre-1933 rare U.S. gold coins.

Check out my article, Eyes Wide Open: Waking Up to the Power of Rare Coins for a robust list of Doug's credentials, including his 13 books. Your ASI Rare Coin Portfolio is hand-selected by Doug for you. We want you to be fully familiar with him if you plan a transformation of your coin portfolio.

Your understanding of what an expert can bring to the table will make all the difference in your decision to properly add the uncorrelated asset class of rare coins to your portfolio.

After our client decided to makeover his portfolio, we talked to him about his original goals for the buying of rare coins. He expressed the desire to leave a long term legacy. With that information and more details about his diversification in other rarities, we were ready to set Doug on a mission to search for coins that were right for our client and create a handpicked portfolio.

The Transformation

Here are some examples of the coins that Doug chose for the makeover. The first group of four is lower in cost than the last two, in order to diversify the portfolio, now limited to 6 coins (reduced from the original 12):

1877 $1 PCGS MS65, CAC Approved 1877$5,185 
1853 $20 NGC AU58, CAC Approved 1853$5,000
1889 $2.50 PCGS MS65, CAC Approved 1889$7,575
1882-CC $20.00, NGC AU581882$10,100


These next two coins were selected with legacy potential in mind:

1807 $5.00 NGC MS63, CAC Approved 1807 $26,300 
1882 $1.00 PCGS PR66, DCAM 188266$18,250


The portfolio is now transformed from a coin collection base on manufactured limited quantity, to a rare coin collection based on true rarity and value.

What to do next

Whether you want to buy, sell or become further educated, call ASI, and one of our Preferred Client Relations representatives will guide you through. By all means, ask for me directly, and we can make a special appointment. Above all, do not keep your coins languishing in an ailing portfolio; take them out for a spring makeover.

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